A smaller Sao Paulo. Modern, techie, safe, hip, arts, parks, eco-friendly, LGBT-friendly, and has capybaras.
Curitiba is probably Brazil’s hippest city…although labelled as the “world’s smartest city” (IMO nowhere near that but I appreciate the effort). Take the cool parts of Sao Paulo and compact it down to a smaller, more manageable version, making it overall cleaner and more modern, and you have Curitiba. It’s very green. Even things that are not a park, will have lots of trees and water and will look like a park. The weather here is among the nicest in Brazil, not too hot or too cold. Curitiba is also a good size for a city…not too big, not too small.
Curitiba is famous for parks and museums, and events…music, arts, theater, film. From what I see, it looks like your typical non-destination city (because it doesn’t have beaches or touristy things) that got gentrified and reinvested for tourism and quality of life. Many people say it’s boring in terms of tourism, and it’s a fair point. It seems tourists stop in Curitiba mainly for the capybaras, and as a stop between Florianopolis and Foz do Iguazu.
Curitiba’s strongest point is that it’s a nice place to live. Good quality of life due to the aforementioned qualities above. But from a tourist standpoint, it will definitely pale in comparison to a more majestic beach destination like Rio, big city metropolis of Sao Paulo, or a small charmy colonial town. Even within the southern states, Curitiba would probably rank lower to Florianopolis…a more picturesque beach city with lots of beautiful people and seemingly “fun vacation vibes” everywhere.
3 days is enough to see tourist highlights.